No matter how long the term User Experience design ( UX design) has been hanging around web development forums, these mysterious words still remain misunderstood. And, as it happens whenever something that we can’t understand appears, prejudges are set and people start to think about it. That’s why suddenly this productive kind of design started to look whether as sort kind of holy grail of customer-centric online services or   as the stubborn idea of some designers that are disproportionately obsessed with clients’ needs.  Although both options might be extremist points of view, there’s still some truth if we considerer that, in fact, companies that are focused on customer experience are increasingly betting in UX and that design ers that work with UX really--really-- care about users. In order to bring a little bit of light to the case, we have to explain that UX design is not more than, according to Nielson Norman Group : ‘ encompassing all aspects...