4 Techniques to Maintain a Quality Lead in Your Database

Inbound Marketing is a technique for drawing customers to products and services via content marketing, social media marketing and SEO. If you implemented this in your business, you are building a system that is operated by a high quality content to produce generated leads. It is proven over time that it is a successful tactic for business through online sources.



There is a downside in all of these. Aside and from clients who are filling out your forms, there are vendors trying to sell you something, competitors and foreign marketers reading your content and knowing what you are offering. None of them will be potential clients but and yet that take up space in your database.

What Happens if you have Bad Leads?

What type of marketing tool are you using? May it be sales CRM or email marketing, you might be paying a premium to house and market to these contacts. Database limits and cost-per-send rates aren’t to be taken lightly, as they can lead to business throwing away huge amount of dollars yearly.


Here’s are the techniques to help maintain a clean database filled with quality leads.

1.Your Forms are your first liners.

It is most likely the best way to ensure a sleek database and create connection to your forms to help you either keep low quality leads out altogether or sort them after the fact. Email form field rules and adding form fields that asked quality information are awesome options.
Email Form Fields

This will help you to collect relevant email addresses from qualified leads for your sales team.
Additional Form Fields

Items like geographic inform, company size and industry can help you understand if the person submitting the form is qualified as a potential sales prospect.

2. Round up the Ones that Slip Through

• Now that you collected their valuable information, it will be easy to review if they are worthy to take up your storage space via manual or automated techniques.
• List Creation: Establishing a smart list, track qualified leads in your list is the key to have a clean database. Depending on who your business is targeting and where you are looking to do business, there are number of rules you can establish to get that list clean.
• Manual Trimming: There are leads that require a manual checking process to be able to have a clean database. Submissions with Names (Test Test) and Phone numbers(12346789) are mostly indicators that a lead is in an unqualified state and obviously a fake information.

3.Track your Engagements

• It is easy to spot a potential business opportunity and a competitor. But it’s difficult if your leads are actively engaged with your content in a positive manner. There are signs that we can remember to tell if the leads are truly qualified.
• Email Marketing Evaluation: Leads who wants to unsubscribe to your email list must still open and click the original email. Keep an eye on what links are being clicked often is a good idea. Know who’s who and what’s what. Classify the ones who are unsubscribing from your communications, placing your emails in their junk folders or are having your emails bounced back on a regular basis. Delete those you believe that is no longer qualified and make a new strategy to those who are still on your list.
• Negative Web Activities: Unqualified leads will always be there but here’s are cases where a potentially qualified lead can perform a specific action on your website that may put up some concerns. Multiple conversations on any and all offers on your website can sometimes point to a contact trying to take anything and everything you have ever written for a lesser noble purpose.

4.Stay Connected with Your Sales Team’s Stack

• Leads will eventually leave your database. They will either go to the Sales process, become a consumer or go dark.
• Going dark can be difficult. It is tough to know where to put them in your marketing database but at the same time, your team needs to move forward and not waste their time in trying to contact people who won’t respond.
• Work with your Sales team to create an awesome campaign that can take these recycled prospects to potential quality leads. If successful, you can bring them back, those are the ones who just need more time.

All these techniques will depend on your Sales Teams philosophy. Whether you’re a mature inbound campaign or just taking the firsts steps. The benefits of keeping your database clean can save money on software and storage while improving overall lead customer conversion rates.